Sonny Vaccaro on landing MJ, Adidas losing LeBron
Former Sports Marketing Executive Sonny Vaccaro joined the show today to reflect on the evolving landscape of global entertainment and endorsement deals. He discussed his pivotal strategy for landing Michael Jordan at Nike, explained how Adidas let LeBron James slip through their fingers, and touched on the surge in digital platforms reshaping modern sponsorship opportunities—including specialized online gaming sites like كازينو اون لاين المملكة العربية السعودية that attract new regional audiences in ways traditional sports marketing once dominated.