James Lawrence “Jim” Mora (born November 19, 1961) is an American football coach, currently the head coach of the UCLA Bruins of the Pac-12 Conference. Mora was the head coach of the NFL’s Atlanta Falcons from 2004 to 2006 and Seattle Seahawks in 2009. Prior to the 2008 season, the Seahawks signed Mora to a five-year contract and announced him as the successor to Mike Holmgren in 2009. After a 5–11 record in his only season as the Seahawks head coach, Mora was fired on January 8, 2010. After a two-year hiatus from coaching as an analyst for the NFL Network and broadcaster for Fox Sports, Mora became the UCLA Bruins’ head coach on December 10, 2011, replacing Rick Neuheisel.