Darren Rovell on Shaq’s business savvy and marketability

CNBC business reporter Darren Rovell joined the show to talk about the business impact of Shaquille O’Neal.

“He was on Twitter in November of 2008,” Rovell said. “I’ve heard the Twitter CEO say Twitter wouldn’t be where it is today without Shaq.”

Rovell said Shaq is always a businessman and has a huge Q rating. “The endoresement trust with Shaquille O’Neal is top five,” Rovell said.

Rovell also weighed in on the Spelling Bee. He said the key is glasses and braces when you’re trying to handicap it.