Rovell: Lin seems like a safer long-term sponsorship bet
Rovell said Lin, because he’s seen more in 10 games for Lin than he saw in 10 games from Tebow.
“If your’e an advertiser, you have to be concerned about winning,” Rovell said.
Rovell said that Nike already signed Lin last year, but they’re not giving him anything more than product right now. But Rovell said they’ll work on renegotiating that deal. Rovell said that Adidas is making money off Lin right now because they have the NBA contract.